MNI boosts directory circulation by 10X+ in 2021
The combination of surging demand, persistent supply shortages, and lingering gaps in the global supply chain has galvanized many U.S. manufacturers’ resolve to secure more domestic suppliers, evident in the heightened sourcing activity seen on MNI’s online industrial marketplace IndustryNet over the past 12-18 months.
To support U.S. manufacturing and to aid industrial companies in their search for local suppliers, MNI began offering free digital downloads of the Industry Section of its state directories in 2021, including that of its flagship directory the Illinois Manufacturers Directory, published for more than a century.
MNI began publishing the Illinois Manufacturers’ Directory back in 1912 and has since expanded to publish data on manufacturers for all fifty states, available as standalone state print directories or as a digital database subscription. For more than 100 years, the industry section of MNI directories has been a trusted resource in the industrial B2B space, widely regarded as the ultimate “where to buy, where to sell” guide for the industry.
Click here to instantly download a free copy of your state directory.
With the free directory download campaign, MNI is expanding its mission to help industrial buyers find domestic suppliers and provide greater exposure for the 21,000 industrial companies that advertise in its state directories. MNI’s free directory download campaign has proved immensely popular, boosting circulation tenfold in 2021.
Says Scott Kartsounes, CTO of MNI, “We are constantly striving to deliver more value for our advertisers and to support the domestic sourcing trend. Our free circulation campaign helps industrial suppliers stand out to potential buyers in their industry and provides procurement and sourcing professionals greater access to local suppliers. We are now on track to circulate 250,000 copies of our state directories this year alone.”
Leveraging its massive database of 400,000 U.S. manufacturers, MNI is circulating free digital downloads to every manufacturing company in each state, reaching executive decision makers in purchasing, operations, plant management, finance, quality control, and engineering. Those interested in downloading a copy of their state directory can follow this link and instantly download a shareable copy.
Industrial buyers may also discover new suppliers by visiting IndustryNet, a free industrial marketplace for procurement, sourcing, quoting and purchasing. IndustryNet provides detailed information on the nation's 400,000 manufacturers and suppliers of more than 11,000 products and services, searchable by industry, state, ISO standards, and more. Click here to start your free search.
Tried and True Industrial Solutions
As providers of industrial information since 1912, we’ve seen the ups and downs of U.S. manufacturing, providing much-needed industrial information to our customers during the Great Depression, World War II, and beyond. We understand how much our customers rely on our industrial solutions for their everyday operations. At MNI, Our goal is to help your business thrive, so whether you’re looking to advertise your products and services to manufacturers, needing to find new suppliers, or are looking to reach out to decision-makers in the manufacturing world, our industrial solutions are here to support your mission.
