As fallout from the pandemic continues to snarl supply chains, manufacturers are confronting severe supply shortages. As a result, we’ve seen a significant rise in traffic to IndustryNet as millions of buyers flock to the site in search of hard-to-find materials at the best price. Everything from chemicals and castings, printing and plating, tubing and tools are seeing a massive surge in interest.
Meanwhile, demand continues to rise, and shortages for many types of industrial materials are expected to persist.
Compounded by a perfect storm of long lead times, labor shortages, high prices, port congestion and dwindling inventories, the supply crunch pain is being felt across the board. For months, the survey of supply chain executives conducted by the Institute for Supply Management has revealed the frustration companies are feeling across numerous industrial sectors.
Said one executive in the electronics sector in the ISM’s latest report, “Customer demand continues to swell as we prepare for the fourth quarter, and overall growth has been extremely good for the year. Supply chain concerns are growing beyond electronics and chips into most other commodities. Lead times are extending, shipping lanes are slowing, and we will not see an end to this in 2021.”
This has prompted a significant increase in quoting activity on IndustryNet. In fact, the number of quote requests sent and received on IndustryNet has doubled in the past year.
How You Can Be A Hero
These unprecedented challenges in the manufacturing sector have created new opportunities for American industrial suppliers to come to the rescue. By supplying a company in their moment of need, your company will have gone a long way in building a business relationship that endures.
A customer you help through a crisis is likely to be a customer for life.
The trick is to make sure you come to the rescue before your competition does. And that comes down to your digital marketing efforts.
During the height of the pandemic, we covered why advertising was so crucial in times of crisis, and that advice still stands as industrial businesses are contending with a new whole new set of challenges. Now is a critical time to double down on your content marketing efforts, establish high-quality backlinks for your site, boost your social presence, and invest in high-quality industrial leads.
And although investing in pay-per-click is important, there are other low-cost alternatives to pay-per-click that you can take advantage of.
But beyond this, it is also crucial to have a strong presence in the spaces where your potential customers are spending time searching for the products they need, like IndustryNet.
As more industrial buyers turn to IndustryNet in search of the industrial products and services they need, more suppliers are taking advantage of featured and preferred listings on IndustryNet to showcase their best qualities and stay ahead of the competition. An enhanced IndustryNet listing provides exposure for your company in your exact niche, bringing a relevant, eager audience directly to your door. IndustryNet’s publishing opportunities helps you share your company news through the blog and the weekly IndustryNet Insider newsletter.
If you are looking to get industrial buyers like these familiar with your company, learn more about IndustryNet's marketing solutions, or set up a free, no-obligation consultation.
