For years, IndustryNet advertisers have been able to include a link to their company website as part of their listing. That link goes to your homepage, which is a solid starting point. But what if a buyer is searching for a specific product or service? Sending them to your homepage and hoping they find their way is a step in the wrong direction.
To this end, IndustryNet has launched a new Deep Links feature, and it gives advertisers something they have been asking for: the ability to link directly from their Company Listing to up to twenty specific product pages, service pages, or landing pages that matter most to their buyers.
What Are Deep Links?
A deep link is a hyperlink that goes to a specific page on your website rather than your homepage. On IndustryNet, Deep Links appear on your Company Listing page as additional, clearly labeled links that buyers can click to go straight to what they came looking for.
You control the link text (also called anchor text), so you can label each link in a way that accurately describes where it goes. “Custom Steel Fabrication,” “Request a Quote for Hydraulic Cylinders,” “See Our Full Valve Catalog” (whatever best describes the destination and speaks to the buyer reading your listing).
These Deep Links are separate from your main website link, which stays exactly as it is. Nothing about your existing listing changes. Deep Links are purely additive.
How Many Links Do You Get?
Preferred Listing advertisers can add up to 10 Deep Links (a $1,000 value). Featured Listing advertisers can add up to 20 Deep Links (a $1,500 value). Both tiers get immediate, self-service access to this feature.
How to Set Them Up
Deep Links are a self-service feature, which means you are in full control of what gets added and how it is labeled. To get started, claim your listing on IndustryNet if you have not already done so. Once your listing is claimed, log in to your IndustryNet account and go to the Manage Listing page. This is the same page where you upload your logo, catalog, photos, and videos. From there, you can add, edit, or remove Deep Links at any time. Changes are instant.
Nothing needs to be submitted on an order form. No waiting on a production queue. You make the change and it goes live.
Why This Matters for Buyers
When a purchasing manager or sourcing director finds your listing on IndustryNet, they are already in buying mode. They searched for a product or capability, found your company, and clicked through to learn more. At that point, the most valuable thing you can do is get them to the right page as quickly as possible.
A link to your homepage is a start. A link to the exact product line they were searching for is far more useful. Deep Links close that gap, turning your IndustryNet listing into a more direct path between buyer intent and your website content.
Why This Matters for SEO and AI Visibility
There is a second reason to take this feature seriously: backlinks.
When IndustryNet links to a page on your website, that is a backlink from a high-authority domain. IndustryNet holds an Ahrefs Domain Rating of 65, which places it among the stronger, well-established domains in the industrial sector. The platform has over 1.2 million backlinks from more than 3,700 referring domains. Backlinks from trusted sites like IndustryNet signal to search engines that your content is credible and worth ranking.
Deep Links take this further. Rather than a single backlink pointing to your homepage, you can now build multiple backlinks pointing to specific, high-value pages across your site. Each of those links tells search engines something specific about what that page covers, particularly when you write descriptive anchor text. That kind of targeted link equity is what SEO professionals work hard to build through outreach. With Deep Links, it comes built into your IndustryNet listing.
There is also the AI visibility angle. IndustryNet has an AI visibility score of 31, meaning it is actively cited in AI-generated supplier answers across industrial categories. As more buyers use tools like ChatGPT, Perplexity, and Google’s AI Overviews to find and evaluate suppliers, the companies that appear in those results are the ones with the strongest digital footprints. Deep Links increase the number of structured, authoritative signals associated with your company and your specific products, which matters for how AI tools identify and surface suppliers in response to buyer queries.
A Feature That Came From You
This improvement came directly from advertiser feedback. Customers told us they wanted more control over where their IndustryNet listing sent buyers, and this is the result.
That kind of input shapes how IndustryNet develops. If you have a suggestion, a pain point, or an idea for how the platform can work better for your business, we want to hear it. Reach out to your IndustryNet representative or contact us at [email protected].
Get Your Deep Links Set Up
If you are a current Preferred or Featured advertiser, log in to your IndustryNet account and head to the Manage Listing page to start adding your Deep Links today. If you are not yet listed learn how to claim your listing and explore enhanced listings.
